October 14, 2025
7 min
Beauty
Spirits & Beverages
The Art of Celebration
At AROS Group, every packaging, every case created becomes a discreet tribute to a terroir, a savoir-faire. In the screen-printed glass, the veined wood, or the satin interior plays a symphony of chosen gestures, rare materials, and mastered details.
Mastering Rituals
The World of Exceptional Drinks & Spirits
The world of spirits is an art of suggestion. Where every bottle tells of a land, every case extends its story; silently, with precision. Luxury packaging does not simply contain: it prepares. It reveals. It consecrates.
From signature whisky to limited-edition vodka, from vintage champagne to premium craft beer, the great maisons seek narrative objects: subtle, evocative, unforgettable.
At AROS Group, we shape these moments. Veined wood, screen-printed glass, matte black packaging, textured paper: each material is chosen for its resonance. We create creative packaging for spirits, premium wine cases, luxury champagne boxes, designed to be seen, gifted, and passed on a tribute to what they contain.
What the Great Maisons Seek
The Challenges
of Wines & Spirits Maisons
Great maisons no longer seek to wrap They wish to elevate.
Elevate a cuvée to the level of its vintage.
Elevate a bottle to the rank of a gesture.
Elevate an experience to the status of an icon.
01.
Create packaging that whispers more than it shows.
02.
Imagine a wine case where every material celebrates purity of gesture.
03.
Offer an object that combines desire, awareness, and distinction.
04.
Shape a vessel designed to endure, to travel, to be passed on.
05.
Choose less, but better; noble materials, measured impact, precision without excess.
The Manifesto
In this delicate balance between tradition and innovation, AROS Group creates exceptional objects for exceptional moments.
Our Expertise: Shaping Anticipation, Elevating the Gesture
The Art of Packaging for Exceptional Spirits
A great spirit never reveals itself in a single gesture. It requires rhythm, a case, a mise en scène. At AROS Group, we design objects that honor anticipation, amplify silence, and extend the experience.
Every project follows a path. A ritual in six movements:
Intuition
Decanting
the Invisible
the Invisible
We listen to what the bottle says before it is opened. The place, the hand, the time. Everything the liquid carries with it. It is to this memory we address ourselves.
Creation
Sketching
Presence
Presence
Here, drawing is not fantasy. We sketch a volume, a rhythm, a way of being placed, offered, kept. An object as much to contemplate as to handle.
Materialization
Choosing What
Carries Weight
Carries Weight
Matte black glass, polished wood, patinated metal, raw paper, hand-cut foam. We do not choose materials: we summon them, as one summons an atmosphere.
Development
Orchestrating
Constraints
Constraints
Technical, logistical, sustainable: constraints become the invisible lines of the score. The result remains faithful to the vision, ready to face reality.
Excellence
Adjusting
the Balance
the Balance
Weight, closure, silence, grip… What defines luxury is not seen. Everything is measure. Everything is precision. Everything is designed to disappear in favor of the gesture.
Execution
Delivering
with Intention
with Intention
We do not deliver an object. We deliver an inhabited piece, conceived to stand the test of time. One that will say, without a word: this is not a case. This is a tribute.
Beyond the bottle, we imagine the elements that accompany and elevate it: cases, personalized boxes, coffrets, secondary packaging, travel formats, all with the same level of demand.
Every project is a collaboration, every creation a signature.
Our Signature Creations
Spirits Packaging that Embodies the Gesture
View
Your questions, our answers
Beneath the Glass, the Precision of the Gesture
Yes. Every project we create is fully bespoke, conceived to reflect the soul of the liquid it contains and the values of the maison behind it.
We design packaging for whisky, cognac, vodka, gin, rum, champagne, wine, and even premium craft beer.
Absolutely. Screen-printed glass, wood, metal, textile, premium paper… Our creations combine materials with precision to reveal an emotion, a story, a hand.
Yes. We create 2-, 3-, or 6-bottle packaging, in suitcase or rigid case formats, depending on the experience you wish to offer.
Yes. We select recycled or certified materials, optimize volumes, reduce unnecessary elements, without ever compromising elegance or finishing precision.
From minimalist simplicity to ornamental luxury: embossing, gilding, textured varnish, magnetic closures, invisible fittings… Every detail is executed with care and measure.
Yes. Our teams oversee the full artistic direction of packaging, from structural design to printed dressings, in close dialogue with your identity.
Depending on complexity, between 3 and 8 months, including creation, prototyping, validation, production, and delivery. We guide you at every stage, in a controlled tempo.
The AROS Group Echo
What Inspires Wines & Spirits Maisons
Contact Us
Entrust Us with the Packaging of Your Next Cuvée
A confidential creation, an anniversary vintage? Every bottle deserves its case. Every project, its conductor.
Share your vision with us, and we will turn it into matter.