September 30, 2025
5 min
Beauty
From JUJIN New York to AROS Group, this is far more than a name change: it is the story of a natural transformation, true to our original ambition: to shape luxury packaging as a universal language.
Born in New York’s creative energy, our house grew alongside the world’s most prestigious brands, giving life to signature objects that translate identity with precision and emotion.
Today, this evolution stands as a natural step. AROS Group expresses a broader, global vision and affirms our role as a trusted partner to luxury houses worldwide.
Why this name change?
For many years, JUJIN New York embodied our founding energy, our creative daring, and our technical excellence. But our horizon has expanded: collaborations with renowned houses in perfumery, jewelry, fashion, haute gastronomy, and spirits have allowed us to transcend our roots and establish ourselves as a truly global player.
AROS Group represents this openness. A universal name, charged with vision and responsibility, it better reflects our global presence and commitments. It conveys our determination to accompany luxury houses in their pursuit of excellence—uniting creative vision, industrial mastery, and environmental responsibility.
AROS Group: a name that embodies a vision
AROS is more than a name; it is a symbol. It evokes the “aura”, that invisible energy that surrounds exceptional objects and gives them their unique intensity. It also recalls the arc of an arrow: tension, precision, and movement. In certain languages, it means “summit”, “expectation”, or “anticipation”.
These resonances reflect what we create: luxury packaging that elevates experience, inspires desire, and transforms unboxing into ritual.
This vision unfolds through four founding pillars:
- Artistry – Craftsmanship as language.
- Refinement – The elegance of detail.
- Orchestration – Mastery in motion.
- Sustainability – Luxury with meaning.
Broader expertise, unwavering savoir-faire
From design to manufacture, we guide every project with precision and passion.
Our multi-material expertise spans glass, metal, wood, paper, textile, ceramics, plastics, and composites. Each material is carefully selected and mastered to express the singular identity of each brand.
We serve eight luxury markets, each with its own codes and emotions:
- Fragrance – Capturing the invisible.
- Beauty – Radiant gestures.
- Spirits & Beverages – The art of celebration.
- Fashion & Accessories – Couture as a language.
- Watches & Jewelry – The architecture of preciousness.
- Haute Gastronomy – Taste, staged.
- Technology & SmartLiving – Functional elegance.
- Corporate Gifting – The meaning of gesture.
A global presence serving the world’s great houses
From New York to Paris, Milan, Shanghai, Dubai, and São Paulo, the international presence of AROS Group reflects a vision without borders. Our studios and production sites, anchored in the capitals of luxury, allow us to support houses wherever they are, while staying close to their markets and audiences.
Each project benefits from the strength of a global network and the finesse of local execution, ensuring consistency, precision, and excellence at every stage.
Sustainability and responsibility: meaningful luxury
At AROS Group, beauty never comes without responsibility.
Our choice of materials, manufacturing processes, and partnerships are all part of a demanding sustainability approach:
- Responsible sourcing and certifications (including Ecocert).
- Design of refillable or recyclable bottles and cases.
- Reducing carbon footprint through optimized processes and logistics.
- Social and solidarity initiatives, in collaboration with associations and foundations.
By becoming AROS Group, JUJIN New York affirms a global and sustainable vision of luxury packaging. More than a new name, it is the promise of a partner who shapes signature objects at the intersection of craftsmanship, innovation, and emotion.
Do you want to give shape to your vision?
Our teams accompany you, from intuition to execution, to create the bespoke packaging that will carry the unique imprint of your brand.
